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Brand Experience

New Balance

Experience Made in America with live manufacturing at the heart of a flagship retail environment.

Celebrating Made in USA Craftsmanship

New Balance always has, and always will be, committed to making shoes in the U.S. For New Balance’s Global Headquarters Flagship, the Demonstration Hub experience showcases New Balance’s commitment to crafting footwear in America. The Demonstration Hub is the center of the retail environment and links New Balance’s steadfast commitment to quality and craft with modern touch screen technology and customization capabilities. Consumers can observe shoes being assembled by hand in front of them and learn more about the process on the MADE touchscreens. Multiple consumers can simultaneously engage at different points around the hub Consumers can choose between customization that can be completed in-store or choose the more personalized route that requires the shoes to be made off-site and shipped to their home.


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