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Brand Roadmap

Angry Donut

Laugh. Be angry. And always enjoy your donuts.

Show Your Angry

The Angry Donut has rapidly earned a cult-like following in greater Boston. Angry Donut had an opportunity to broaden connections with their community of donut enthusiasts.

The “ShowYourAngry” campaign expresses the playful brand sentiment  - accelerating fun with our “Angry” and a call to action for an engaging social experience, where Angry Donut fans can share their enjoyment and create authentic brand content.

“Show Your Angry” creates a meaningful connection and a strong brand association.

Project collaboration with Plum+Port Photography


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