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Brand Strategy

German Performance Service

Racing heritage drives superior local service.

Performance Service For Your Daily Driver

Your car doesn’t just get you from point A to Point B. It’s an extension of who you are and how you want to experience the road. German Performance Service has been Boston's leading local Porsche, BMW and MINI service shop since 2006. GPS begins with a personal relationship and backs their commitment to quality with a team of skilled technicians and car enthusiasts. Led by owner Marc Feinstein, a former crew chief, race engineer and race car driver, GPS's racing heritage drives a commitment to unparalleled service. Volume worked with GPS to leverage their racing heritage as a larger part of their service experience. In addition, GPS’s “Shop Local” campaign further illustrates trusted quality and local service at a competitive price.

GPS Game Plan

GPS has established a strategic roadmap to share their story with customers and enthusiasts. They lead with their racing heritage and local service competitive advantages. Plans for the enhanced authentic face of GPS include updated brand content and experience, new website and photography, updated social media strategy, expanded shop local campaign and GPS signature and VIP experiences and customer racing events. [This work is currently being integrated across GPS platforms.]


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