Work

Touch. Feel. Interact. Play. Delivering an Interactive NB Kids Experience

Elevating New Balance’s global Kids’ business and retail presentation using interactive product PLAY and DISCOVERY as a competitive advantage (shopping for me). The experience was designed to to speak to two relevant consumers – parents looking for a quality fit experience for their children and toddler/preschool kids ages 0-6. Interactive play is a cornerstone of the experience with product discovery through fit, style and movement. The experience kit of parts is flexible to accommodate kids of different ages.

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Elevating NB Kids Globally

The first store opened in Shanghai, China, followed by a concept roll out in the Asia-Pac target market.

The design successfully elevates the NB Kids environment by creating an extension of the brand and also tailoring it to create a compelling experience for the target consumers. – NB Kids Global Business Unit Leader

I’m not aware of any other brand with a similar concept.. We will make a bold statement as we start to convert prior Kids stores. – NB EVP International