When a Brand Story Becomes Your Story
"If you are really, really lucky the Cheerios monster will come and take all of your Halloween candy away." That was the lofty possibility my mother extended. And it worked its magic for a time being. If I could only be so lucky to have all of my candy replaced with a plastic bag of Cheerios despite that yellow box always having a place in the kitchen cupboard. Cheerios is one of the amazing brands along with Matchbox, Coca-Cola, Heinz and Disney that has embedded itself into our own stories. Cheerios is likely to be a first toddler finger food. And it's likely to be a fan favorite with the grandparents.
What we can learn from Brand's that last.
1) It's about you and your story. Quality time with Grandpa after a health scare. Your child fixing breakfast by themselves for the first time. It's about how we experience those milestones and small everyday moments.
2) Lasting brands evolve, but remain relatively iconic and easy to identify. That yellow box. The Disney ears. The golden arches. All signs that we know what to expect - and will receive it.
3) They stay consistent while exploring new opportunities and products. Packaging and costs (around a dollar) for a standard Matchbox car have remained consistent for over thirty years. They continue to innovate with new product lines and models. Cheerios and Heinz continue to explore new product offerings (organic) and limited edition flavors while maintaining their trusted product lines.
4) They make us feel good. It's never about the product or service - but how we feel when we experience it.
It's a Crowded Market - Volume Can Help
Let's share what makes you interesting, your passion, the emotion that makes you not just a product or service but something that people genuinely want. A brand is ultimately how it is experienced. Are you ready? Let's amplify your brand.